Pet Age lately spoke with Blake Gipson, owner of Garden of the Paws in Colorado, to discover how he’s been in a position to flourish for the duration of these hard instances.
What determined the style behind the layout style for Garden of the Paws?
I wanted a “Colorado feel” with reclaimed wood accents and good, wide aisles. I wanted vibrant and airy. I decided to set up hydroponic garden towers all through the retailer for individuals to choose fresh herbs from. We also have a quite Zen really feel with therapeutic, pet-friendly vital oils wafting by way of the retailer. When individuals come in, a frequent reaction is “Wow, this feels fantastic!” This lets me know I’m on the ideal track for this to be a good practical experience for my loyal buyers.
How have you been in a position to overcome the pandemic?
We continue to thrive for the duration of the pandemic for two motives. One particular, we adhere to and exceed CDC and PACFA protocols for cleanliness and employ a probiotic disinfectant remedy applying a fogging mechanism. The surfaces stay in “disinfectant mode” for up to 5 days immediately after getting fogged. Two, our buyers are loyal and care about how we are performing. Their assistance has overwhelmed me with emotion when they ask at checkout, “How are you performing, Blake? We appreciate you and all that you stand for. Hold up the terrific operate. We are right here for you.” It seriously does not get any far better than that, and it reminds me that I have an outstanding group right here at the Garden.
Why do you really feel it is vital to have a robust retailer manager?
A robust retailer manager leads by instance, sets expectations with employees, guarantees employees members are adequately educated on nutrition and supplements, plus we have standard educational meetings with each and every of our makers on a standard basis. A robust retailer manager also knows what items are very best for us to carry for our place and buyers. Garden of the Paws has an incredible manager by the name of Chris Stahl. Chris has a sixth sense that incorporates all of the above along with a robust information of our items and placement, which is essential in maintaining our merchandise moving.
How would you describe the grooming practical experience that you give buyers?
We think about the grooming practical experience a partnership with each and every of our buyers. When the buyer enters the retailer, they verify-in at the back bar region and our groomers meet with them for a consultation. Notes are taken, hair length charts are shown to the buyer so they make a decision the length of the coat they want. Then the dog or cat is provided a treat or two and is taken to the “spa.” Particular calming oils are diffused in the spa. Garden of the Paws requires a private method by way of the complete process—one pet at a time and there are no kennels. The groomer provides all of his/her focus to the pet on the table, calls the owner 15 minutes prior to finishing so the owner has the potential to be at the retailer and prepared to choose up their pet. Our buyers definitely appreciate this complete practical experience.
What are some of the brands and items that have proved preferred with your buyers?
Nature’s Logic deliver an array of nutritionally comprehensive diets for dogs and cats along with outstanding supplemental items and treats. Zignature and its Essence dog meals lines are specifically beneficial to us when it comes to dogs with stomach sensitivities and allergies. For cats, nothing at all tops Fussy Cat dry and canned foods. And we have an superb line of raw diets in Tiki Cat Raw and OC Raw dog. An additional outstanding brand for us is Open Farm. Humanely and sustainably sourced, the brand knows exactly where each ingredient in its meals comes from and can trace it to the precise farm of origin. These makers invest their time and information in assisting us to pass along highlights of their comprehensive dog and cat diets to our buyers.
What motivated you to get involved with nearby nonprofits?
It is an honor as a tiny enterprise to have such a large neighborhood backing so I want to return that identical really feel of assistance to our nearby non-income and animal rescues. Considering the fact that we are a pet provide enterprise giving the very best overall health/nutritional options for our customer’s pets, it just appears to go hand in hand to operate with organizations in our neighborhood supplying the identical solutions assisting these in require. Just before the pandemic, we partnered with quite a few distinctive dog and cat rescues to host adoption events. We are also a massive donation internet site for a nearby pet meals bank.