Lantern, Drizly’s Weed Branch, Prepares to Enter Colorado Marijuana Delivery

Colorado is on the cusp of recreational cannabis delivery. The service will be legal in 2021 — as long as your local government approves it. Aurora and Denver are already considering allowing delivery, as are several towns in the Boulder area. And those are just the first dominoes to fall as more Americans embrace legal weed and retail delivery, both at the ballot box and with their wallets.

Even though recreational delivery isn’t legal here yet, the money is already on Colorado and metro Denver, in particular. A big player in alcohol delivery, Drizly has built up a significant logistical and consumer database for the Mile High City, which the company will put to use for its new cannabis delivery service, Lantern.

The cannabis e-commerce app launched in Massachusetts earlier this year after Drizly’s latest round of funding, valued at $34.5 million. Instead of hiring drivers like Postmates or Uber Eats, Lantern operates the online retail side, connecting pot consumers with dispensaries and their delivery drivers. To learn more about Lantern’s plans, we caught up with Drizly and Lantern co-founder Justin Robinson.

Westword: How does Lantern work? Do you have your own drivers and cars?

Justin Robinson: We will provide marketing and e-commerce needs and software support, both to drive customers in and to also facilitate logistics on the back end, to make sure they’re managing…

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